Meeting/Event Information

Shaped by new consumer priorities since the pandemic, wellness and luxury tourism are on the rise. These two segments of leisure travel overlap in a number of ways – this can be seen in the growing demand for boutique travel experiences offered by high-end hospitality brands. The prioritization of health and wellbeing show that luxury travelers want wellness experiences at the core of their getaways – and operators without these offerings may be missing out.

While not every wellness story comes with a luxury angle, the feeling of rejuvenation is a prized target for all levels of the market. From stress reduction at a secluded destination to active workouts with a group, these new trends bring along exciting opportunities for travel brands, inclusive of all price points.

Virtual PATA Travel Mart Mini-Series 2021: Wellness and Luxury Tourism builds upon the format of PATA Travel Mart, one of the longest-running travel trade shows in Asia Pacific. This targeted version offers a deeper look at specialised product offerings and Forum topics to help the global community prepare for recovery after COVID-19.